Enough time has passed in Hong Kong’s battle with the COVID-19 global pandemic that - following the initial reactions from brands to modify their existing services to cater to the city’s social distancing measures - fully formed products and campaigns for a coronavirus world are being launched. Standard Chartered has joined this next wave with the launch of its new “Invest from Home. Bank from Home” campaign.
The integrated campaign showcases a selection of six digital tools and services aimed at helping customers fulfil their investment and banking needs from the safety of their homes. The campaign is running on television, print, social media and digital.
Its centrepiece is an upbeat two-minute film, developed by TBWA\Hong Kong, that champions the perseverance of Hongkongers during the COVID-19 pandemic. It shows various members of a household using the new set of digital services.
“The campaign was created to encourage people to stay safe, and to invest and bank from home. But we also wanted to inject a sense of positivity during this challenging time. For Hongkongers, no matter what happens in life, up or down, our lives will not be disrupted – we carry on the best we can,” said Jan Cho, managing director of TBWA\Hong Kong.
Leading the pack of Standard Chartered's offerings being advertised is the “My RM” new wealth management tool that supports document and file sharing, screen sharing, text chat, and audio calls for customers to interact with their relationship managers remotely.
But there’s a whole other buffet of equally impressive products being rolling out. “SC Live” is a live stream session to provides market analysis and allows customers to interact with experts. “Stacy” is a virtual assistant that provides product and service information 24/7. “SC Pay” is a Faster Payment System instant interbank money transfer service. “Mobile FX” is an entire platform for price alerts and FX market updates. Lastly, “Fund Select” provides a selection of handpicked high-quality funds to reduce the difficulty of choice for customers.
“As our lives become more inseparable from digital devices, Standard Chartered has invested heavily in recent years to enhance our digital capabilities to provide better services to our clients,” said Esmond Mok, regional head, corporate affairs and brand and marketing, Greater China & North Asia, Standard Chartered.
He added, “At the same time, we understand that personal touch is a key foundation for our relationship with clients. We are committed to offering quality products and services to our clients, especially in the time of crisis, with our digital tools and professional staff, regardless of where they are.”
Earlier this month Standard Chartered unveiled Mox, its new virtual bank. Another product that's likely to come in handy at this time.