StanChart and HK Disneyland turn financial habits into family adventures

Standard Chartered Hong Kong has partnered with Hong Kong Disneyland to transform the savings experience for families. The initiative brings the magic of their 20th-anniversary partnership into the city with interactive photo booths at Fashion Walk and Paterson Street.

Titled “Celebrate in full bloom at Hong Kong Disneyland: Snap and save at Standard Chartered”, the pop-up targets affluent families and young affluents, aiming to boost online account openings for marathon savings account and offline engagement, a spokesperson from Standard Chartered Hong Kong told MARKETING-INTERACTIVE.  

This dual approach not only enhances customer convenience but also creates an exciting, engaging, and interactive experience. 

Key highlights of the campaign include the specially designed “snap and save photo booth” at the Fashion Walk Atrium and a magical installation at Paterson Street where visitors can capture magical moments and craft personalised collectible photocards, featuring the iconic castle background photo frame and beloved Disney characters.  

Tapping into the popular ‘blind box’ trend, participants have the chance to receive a shimmering blue castle background or a limited golden castle background photo frame as they snap a photo, once they have the chance to receive Hong Kong Disneyland 20th Anniversary Card Charm (Standard Chartered Limited Edition) upon opening a marathon savings account during the promotion. 

This innovative campaign promises to deliver a magical and memorable savings experience, while reinforcing the strong partnership between Standard Chartered Hong Kong and Hong Kong Disneyland, added the spokesperson.   

To maximise impact, Standard Chartered Hong Kong has deployed a 360-degree marketing strategy that seamlessly integrates physical and digital channels. The approach combines practical savings education with fun, exclusive privileges to attract new account holders and re-engage existing clients by highlighting the joy of banking with Standard Chartered Hong Kong. 

The campaign has also been amplified via influencer content, digital banners and app campaigns, SEM, the bank’s own- and third-party social posts, branch showcases and POSM.  

Haymans Fung, global and Hong Kong head of wealth and retail banking marketing at Standard Chartered, said, "At Standard Chartered, we believe that teaching savings to the next generation should be joyful and inspiring. Our partnership with Hong Kong Disneyland on its 20th anniversary brings the marathon savings account to life in a magical way, where deposits earn exclusive Disney rewards, turning financial habits into shared family adventures.” 

“Adding to the initiative, we also launched the ‘Snap and save’ photo booth across Hong Kong, letting families capture photos while learning about smart saving, blending entertainment with practical financial tips to inspire the next generation,” Fung added. 

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