Recognising the growing trend of travel among Malaysians, Standard Chartered Bank has unveiled its Standard Chartered WorldMiles MasterCard World, targeted at frequent travellers and those who enjoy travelling.
"With the robust growth in air travel, increasing more than 36% in just over 10 years, business and leisure travellers have become our target segment," said Sonia Wedrychowicz, country head consumer banking.
The card will enable members to accumulate air-miles from three leading partner airlines - Malaysia Airlines, Singapore Airlines and AirAsia - in a faster and more cost-efficient manner. Members can also gain flights on 51 member airlines through the partner airlines frequent flyer programmes which are linked to global alliance network such as OneWorld.
Every RM3 spend on the card earns customers one WorldMiles point which can be redeemed for one Enrich Mile or KrisFlyer or even 1 AirAsia Big Point. Overseas spend allows customer to earn 50% more WorldMiles points (RM2 to 1 point).
"A significant portion of our cardmembers increasingly value air miles and travel-related rewards and privileges most. This is also reflected in their card spend trends. Our new credit card is designed with the customer in mind, to give real value and enable customers to live the good life," said Pramod Veturi, general manager retail banking, consumer banking, Standard Chartered Bank Malaysia.
The Standard Chartered WorldMiles Card is the bank's latest initiative to grow its customer base as it deepens relationship with customers.
This product is in line with the bank's strategy to become a customer-focused financial institution.