Stakk Factory Limited has sacked almost all its staff, leaving only seven logistics staff in the company, one of its celebrity staff member's Facebook LIVE video (pictured) revealed last Friday.
The media company, which is backed by telcom giant PCCW's chairman Richard Li, already cut 24 IT staff, including its technical director, in June as part of the company's restructuring to lure more Chinese readers.
Friday's staff cut once again reflect its shift in priorities towards Chinese readers, and away from localised content.
A Stakk spokesman said that the company is in the process of restructuring to revamp its content, and that it will bring new experiences to its audience in the future.
Stakk, which targets young audiences through interesting video content, was first launched in April 2016. Its Facebook page currently has around 7.58 million followers on Facebook.