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St. Regis Macao appoints Alchemy for PR

The St. Regis Macao, Cotai Central has appointed Alchemy Communications as its pre-opening PR strategy and media relations partner in the Greater China region.

Alchemy will take on PR management in China, Hong Kong, and Taiwan, leading up to the grand opening of the St. Regis Macao, Cotai Central, due to open the end of this year.

With the St. Regis global empire’s reputation as one of the leading 5 star luxury hotels, Alchemy will continue to build its brand awareness as it expands throughout the Greater China region.

St Regis has already established its grounds in China in Beijing, Shenzhen, Tianjin, Chengdu, Sanya and Tibet. Macau will be the seventh in the Greater China region, and the brand’s 36th property worldwide.

The St. Regis Macao will offer 400 exquisitely styled and lavishly appointed suites, providing the most discerning travelers with a unique luxurious experience.

The signature St. Regis Butler Service will also be offered for all guests, a first for any hotel in Macau, providing 24-hour anticipatory service, customizing each guest’s stay to their specific needs, tastes and preferences. Their legacy of modern sophistication and exclusive luxury continues to impress.

Karen Kang, director of public relations at the St. Regis Macao, Cotai Central, said: “We look forward to working with Alchemy Communications as we continue to expand our brand across the Greater China Region. Our mission is to introduce as well as familiarise potential clients with our impeccable offerings and services, and provide the most unforgettable, luxe service for our guest.”

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