St Luke’s rebrands with the help of Addiction

Community hospital St Luke’s has appointed Addiction Advertising as its creative agency for its rebranding campaign.

Addiction Advertising will now be providing creative strategy, counsel and direction to rebrand and synergise its network of entities. St Luke’s has also re-envisioned their Mission, Vision and Values which sought to enrich lives in the communities and transform the landscape of community care.

The rebranding exercise would see a contemporary creative direction being implemented across St Luke’s entities, aligning and uniting them. The simplicity of the creative direction mirrors the seamless delivery of care from the hospital to the eldercare centres, and is kept modern to portray St Luke’s vision of transforming community care.

Addiction Advertising has an extensive portfolio of healthcare and healthcare-related clients which includes the Ministry of Health, Agency for Integrated Care, the National Healthcare Group, Singapore General Hospital, NTUC Health and Takeda Pharmaceuticals, which the agency on-boarded late last year. The agency was responsible for launching the Community Health Assist Scheme (CHAS) and the Pioneer Generation Kit.

Lionel Lim, managing director, Addiction Advertising, enthused, “We are humbled to be part of St Luke’s noble mission and are excited to partner St Luke’s in transforming the community care landscape, hand-in-hand. Having partnered numerous healthcare clients and ministries, we have a deep-rooted passion and understanding of the healthcare and community care industry and are confident that we would value-add to St Luke’s.”

Within St Luke’s community care system is St Luke’s Hospital, a 233-bed community hospital, as well as St Luke’s ElderCare, an island-wide network of 11 centres – providing outpatient rehabilitation, social day care, nursing services and dementia care for some 2,000 elderly clients, with more day care centres targeted to open this year.


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