SSC settles creative panel

Singapore Sports Council has appointed six agencies to head its creative direction going forward.

Ogilvy & Mather, Mandate Advertising International, Bates Singapore Asia, I.M Communications, Xod Box, Splash Productions have all been appointed as part of the creative panel. The tender was posted earlier last year in October.

The appointment is for a period of one year with an option to renew for another. The agencies appointed have also been split into two different categories to either conceptualise marketing campaigns or create campaign artwork.

Marketing understands that all the SSC's campaigns will be exclusively handled by the panel. The announcement was made public on the government tender site.

End last year, SSC also saw a new director of sports marketing with the appointment of Lee Huei Chern (pictured).She will lead the strategy for the council's digital marketing, consumer activation, community engagement and outreach, mascot marketing and merchandising.