Spritzer Malaysia has appointed Kingdom Digital as its social media agency for a year. The agency will manage its Facebook page, which includes developing content strategies and producing relevant creatives. Kingdom Digital will also oversee digital campaigns for the brand.
Through this partnership, Spritzer looks to strengthen its brand awareness as well as top-of-mind recall among Malaysians, when it comes to deciding on natural mineral water. Elaine Ho, group marketing manager of Spritzer Malaysia told A+M that Kingdom Digital was chosen based on "its track record of having an impressive list of clients and the work that has been churned out. The awards the agency won has also been a strong determining factor".
Working with Kingdom Digital and Creo Creative, Spritzer recently launched a Chinese New Year short film which centres on the theme of feng shui. In the video, the superstitious protagonist Ah Keong and his family heed the advice of feng shui master Ong Sifu on what they should do as there is not enough shui (water) and green in the house. Spritzer also created an Instagram AR filter for consumers to interact with.
For 2021, Ho said Spritzer wants to focus on communicating with its younger audience to ensure that Spitzer remains the top choice for them. She also aims to increase brand preference for Spritzer and create a dominating share of voice compared to its competitors. "Consistency in brand communication and positioning remains our priority. With the increase in clutter on social media, it is important that Spritzer remains clear of what the brand communicates and represents," Ho added.
Meanwhile, Kingdom Digital’s CEO, Ryan Ong expressed that they are set to take the mineral water brand to the next level via innovative and engaging social ideas and solutions. “We are honoured to have the opportunity to work with such a well-established brand. In terms of strategy, we want to position Spritzer mineral water as an ideal partner to everyday moments. Together, with Spritzer, we are confident that our extensive expertise in digital, content creation, and strategy will drive greater engagement and resonance with their target audience on social media.