Sprite taps Yan Ting to highlight 'refreshing lifestyle' in new campaign

Coca Cola’s subsidiary soft drink brand Sprite has unveiled a new summer campaign, featuring Hong Kong singer Yan Ting (YT) as its latest brand ambassador. The initiative, which taps into Sprite’s signature "refreshing" (爽) essence, aims to promote both the refreshment of the drink and its brand attitude.

Centred on the theme "live your life refreshed" (活出你的爽), the campaign kicked off with a themed video ad featuring YT, who appears in the film first in a casual streetwear look. After taking a sip of Sprite, he transforms into three versions of himself: his most relaxed self dancing with friends, his wildest self clad in a leather jacket while riding a motorcycle, and his most passionate self performing on stage.

YT said Sprite has long been his beverage of choice: “The no-sugar, zero-calorie formula aligns with my dietary preferences, allowing guilt-free refreshment anytime.” The video ad emphasises authentic self-expression, with YT's multifaceted personality mirroring the brand's positioning.

Running until 25 September, a initiative titled “refreshing cool grand rewards” (透心涼大激賞) has been launched to customers purchasing selected Sprite. By scanning the QR code inside the cap and logging into the COKE+ platform, customers can enter the draw. Prizes include over a thousand “refreshing” items, with the top award being a return flight for two to Seoul plus tickets to a South Korean water park.

To amplify the campaign, Sprite has partnered with local fitness platform KOFGYM and multiple KOLs to launch the “ice, lemon, refresh” (冰、檸、爽) interactive challenges. The activation begins with a beach challenge, followed by an Instagram initiative. Participants who watch the campaign videos and leave comments with answers to three questions will have the opportunity to win exclusive prizes. Those answering one or two questions correctly will receive limited-edition signed premiums from YT.

Meanwhile, Sprite will bring its "ice, lemon, refresh" energy to Hong Kong streets including Causeway Bay, Sai Kung, Mong Kok, and more on weekends throughout August and September. A team of muscular male models will make surprise appearances, hosting street games and distributing 40,000 free cans of Sprite.

MARKETING-INTERACTIVE has reached out to Sprite for more information.

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