Spring Singapore looks for creative agencies

SPRING Singapore is looking to appoint a panel of creative agencies. The contact is for a year with an option to extend the contract for another two years.The appointed agency will need to design and produce marketing campaigns and materials in various print, out of home and online media. The criteria in which agencies will be evaluated will include costs in pricing schedule which holds the maximum weightage of 30%.Other criteria include creativity of proposed concepts (25%), ability to articulate and convey SPRING’s brand in proposed concepts(25%) and experience and track record of tenderer and its account management and creativity teams (20%).The agency will also need to design for corporate brand and identity for the government body. The tender closes in January next year and work is stated to commence from February.