SPRG wins PR for K-Pop mega event

Asia’s content company CJ E&M has appointed Strategic Public Relations Group to manage public relations activities around K-Pop mega-event Mnet Asian Music Awards 2013.

The agency will assist CJ E&M in managing international and local publicity for the award ceremony, which is expected to reach a global audience of 2.3 billion.

“We are all huge fans of K-Pop at SPRG so it’s incredibly exciting to be working on bringing this dynamic event to life,” said Vivian Fok, managing director of SPRG.