Spotify has partnered Circus Social, with the latter to create apps with Spotify functionality for brands, on the Spotify API.
"It was a pleasure working with Circus, they are extremely responsive and easy to work with." said Joanna Wong, head of business marketing, Asia at Spotify.
Apps that have been created under this partnership include ones that enable users to:
- Select a time duration for an activity, choose their favorite artist, and have the app generate a playlist that runs for their chosen time comprising of artists that are similar to their favorite artist.
- Run a playlist generating competition with the best playlist judged by a panel.
- Send a custom message to a friend with music.
Brands that have come on board are Coca-Cola and Subway.