Spotify is introducing a personalised, real-time listening session, Jam, globally to elevate users’ experience in sharing their favourite playlists with their friends.
This comes after Spotify unveiled a wide range of new features, including Collaborative Playlists and Blend, that allow users to share their favourite playlists or song recommendations with their friends.
Jam builds on some of Spotify’s social features and combines them with its personalisation technology to take real-time listening with friends to the next level.
The new feature will assist users in finding the perfect songs to add to the queue, finding the overlaps in their listening preferences to deliver music recommendations.
To start using Jam, users will have to select a playlist or song of their preference by clicking “Start a Jam” button under the speaker icon within their favourite playlist or song.
With Jam, premium subscribers will be able to invite others to contribute through a shared queue and enjoy a musical experience made exclusively for everyone listening.
Everyone in the Jam can add songs to the queue, the host also has the ability to select which users to be included in the queue, change the order of the tracks, or remove a song.
MARKETING-INTERACTIVE has reached out to Spotify for more information.
Back in August, Spotify was rolling out its new personalised AI guide DJ in Beta to select Premium users in Singapore for an added level of personalisation as it looked to connect artists and fans in a different way.
DJ is voiced by Spotify’s head of cultural partnerships, Xavier Jernigan, who introduces himself as “X” and aims to deliver a curated lineup of music based on a user’s listening habits.
The feature also offers commentary around tracks and artists in a realistic voice. Information shared would be things such as what happened culturally around the year a track was released.
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