Spotify is delivering a new experience in light of Ramadan. In addition to curating playlists and podcasts for the holy month, Spotify will be designing an experience on the platform that allows for listeners to take a more active role in discoverability. This year, the streaming platform will be spotlighting content that changes each day, creating personalised playlists with songs picked for listeners, and highlighting trending content that people are listening to in their region.
Moreover, Spotify has also made readings from the Quran easily accessible. Listeners can also find exclusive clips and greetings from their favourite artists and celebrities wishing them a blessed Ramadan. Through this, they can foster more meaningful connections with artists and podcasters whom they enjoy listening to on Spotify.
“We are proud to deliver this supercharged Ramadan experience to our listeners during this important cultural moment to soundtrack their moods and moments across the holy month,” said Spotify APAC’s managing director, Gautam Talwar.
When eligible listeners open the Spotify app, they can find new highlights, podcast quotes, clips, and music and podcast releases every day, along with a new topical theme each week.
Rhea Chedid, senior podcast manager at Spotify said that Ramadan has now become a time for podcast creators to think of special programming for their audiences. She has noticed more podcasters release series that are ultimate companions to those observing the holy month. “Everything from shows about cooking and the history of Ramadan traditions and Islam, to audio scripted series that entertain and podcasts that review your favourite Ramadan television series, we are really witnessing creators think deeply about how they can better the lives of listeners through audio during this time,” she added.
Listeners will also find personalised content on the “Your Ramadan 2023” playlist and see the music and talk content that’s trending in their countries, and podcasters are constantly developing and publishing new Ramadan-related episodes. The aim with these new features is for fans and creators around the world to feel that Spotify is part of every moment, from Ramadan to regular daily listening. With curated product experiences that celebrates various local cultures, the personalisation that the app offers an audio companion for all those who are observing the holy month.
Spotify is known for personalising the app for its listeners. Spotify Wrapped is one such example of the app giving each listener a unique summary of their listening trends throughout the year.
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