Spotify arrives in the PH via Coca-Cola

Sweden-based Spotify has previewed its cloud-based music streaming service in the Philippines this Tuesday backed by beverage heavyweight Coca-Cola.

Coca-Cola Philippines broke the news this morning on its official Facebook page, providing an e-mail address where Filipinos can apply for an exclusive invite.

The company will initially offer two plans: free access for a limited number of hours a month with ads on computers and a premium account for unlimited ad-free listening and an option to download music for listening offline.

Spotify Premium also gives users access to Spotify on mobile devices. A third option called Spotify Unlimited, which also allows ad-free listening but still limits access on computers, is not included in the preview. Prices for all three deals have yet to be announced.

Spotify currently has a database of over 20 million songs and adds 20,000 new hits every day. As for apps, Spotify can be accessed om Windows, Mac, iOS, Android, Windows Phone and Blackberry.

Coca-Cola is leading Spotify’s charge in the Philippines following a global deal between the companies in April 2012. Spotify became a technology partner for Coca-Cola Music under the tie-up, the soda superstar's largest campaign to date targeting teens announced in 2011 in a bid to double revenue by 2020.

In exchange, Coca-Cola will integrate Spotify into its Facebook presence and Timeline, in addition to promotions that include access codes on packaging, paid media and other web properties as it moves to newer markets.

Spotify became a hit in Europe when it was launched in 2008 and has rapidly expanded since. It is currently available in 55 markets across the world, with more than 24 million active users and over 6 million paying subscribers.

Its foray into Asia began with simultaneous launches in Singapore, Hong Kong and Malaysia last year with a healthy roster of ad partners. Marketing availed of the Spotify preview in the Philippines and confirmed that paid ads in between tracks have yet to be placed.