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SPH taps on to McD’s network to grow newspaper readers

Singapore Press Holdings (SPH) has tied up with McDonald’s to provide two weeks of complimentary access to its online edition of any SPH newspaper. This includes The Straits Times, Lianhe Zaobao, Berita Harian, Tamil Murasu, The Business Times, Shin Min Daily News and Lianhe Wanbao.

During the two weeks period, diners will be able to read the content on any of the SPH newspapers by scanning a QR code and registering an account. In addition, users can also opt to sign up the subscription after the complimentary access expires. This comes in line with McDonald’s “Quality Starts From Within” campaign as the fast-food chain launches its new product on the menu. The campaign is set to run until 2 January 2019.

Marketing has reached out to SPH and McDonald’s for additional information.

Last week, SPH also partnered with Millennium Hotels and Resorts (MHR) to offer guests complimentary digital access to The Straits Times. Guests at MHR’s Southeast Asia hotels will receive a week free of subscription to the daily newspaper. This initiative is aimed to reach thousands of travellers. The participating hotels are, five Singapore hotels – Orchard Hotel, Grand Copthorne Waterfront, Studio M, M Social and Copthorne King’s; Millennium Hotel Sirih Jakarta in Indonesia; Grand Millennium Kuala Lumpur and Copthorne Orchid Hotel Penang in Malaysia; The Heritage Hotel Manila in Philippines and Millennium Resort Patong Phuket in Thailand.

Warren Fernandez, editor-in-chief of the English / Malay / Tamil Media Group at Singapore Press Holdings, said this partnership allows guests to “stay in touch” with things happening back home and in the world, as the readers are the main beneficiaries.

“When we travel, we sometimes miss out on news that is happening back home. Our partnership with SPH hopes to provide our Singaporean guests a way to keep abreast with news from home, even when they are on the move. The Straits Times is synonymous with Singapore and as a home-grown hospitality brand, we feel that guests will appreciate this slice of home, especially when they are in foreign lands,” Tan Kian Seng, group chief of staff and interim CEO of Millennium & Copthorne Hotels (M&C) said.

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