SPH marketing veteran Elsie Chua exits, Ignatius Low takes on CMO role

Singapore Press Holdings (SPH) has brought on board Ignatius Low (pictured left) as its chief marketing officer, in charge of advertisement solutions across the print, digital, radio and outdoor platforms, as well as content marketing.  He replaces Elsie Chua​ (pictured right), who has decided to retire from the company after 20 years of distinguished service.

Low’s appointment as CMO is effective immediately, with Chua staying on until June 2018 to ensure a smooth transition for SPH's key advertising clients and partners. Low is not new to SPH's Integrated Marketing Division, having joined in September 2016 as head of media solutions, reporting to Chua. He will commence his onboarding immediately with Chua and fully take over her responsibilities on Elsie’s last day of service.

Anthony Tan, deputy CEO of SPH, said: "I would like to thank Chua for her dedicated service to SPH over the years, especially for her stewardship over the past few years as we transitioned to offering multi-platform advertising solutions to meet the changing demands of the market. She is a media industry veteran who has helmed everything from print display and classified sales to outdoor advertising and content marketing.  I am sure that Ignatius will continue to build a strong value proposition for our advertising partners, and accelerate our growth in a digital-first environment."

Earlier today, SPH in its financial report, said that its advertising sales team continues to make headway in selling integrated solutions that cut across its print, digital, radio and outdoor platforms. Revenue for the media business for 2Q 2018 was SG$155.6 million. The 7.4% year-on-year (yoy) decline in the second quarter was an improvement compared with the 13.9% yoy fall reported in the first quarter.

In 2016, Singapore Press Holdings (SPH) announced its new integrated marketing division which brings together both its sales and marketing staff across various platforms.  Chua took on the role of CMO then and was tasked to lead the new integrated marketing division that incorporates print, digital, radio and out-of-home platforms.

Meanwhile Low, who was then managing editor of the English/Malay/Tamil Media (EMTM) Group,took on the new role of head of media solutions.