SPH inks multi-year deal with Outbrain

SPH has partnered up with Outbrain, the world’s largest content discovery platform for a multi-year strategic partnership.

The tie will see the media company enhance its digital strategy by deploying the full suite of Outbrain’s Engage solutions to deliver relevant content to audiences across its portfolio of digital publications.  This solution will allow better engagement and monetisation of SPH’s properties, along with deep data integration through Outbrain’s Visual Revenue platform.

The agreement will enable SPH and its properties, including AsiaOne, The Straits Times, The Business Times, The New Paper, Stomp and Lollipop, to fully leverage the tools provided by Outbrain to marry editorial decision-making with predictive analytics and algorithmically generated content recommendations.

SPH has in recent times made a push into digital and diversified its assets. In February last year, the publication set up SPH Digital which consisted of more than 25 websites under SPH. According to SPH, this pulls in audience of 23 million unique browsers and command 360 million page views per month. This will have SPH offering more opportunities for advertisers to create content and market it across its multiple platforms.

Tan Su-Lin, deputy head, digital division at Singapore Press Holdings, said that for SPH, investing in technology and innovation has always been a priority in its digital strategy.

“Outbrain’s focus on audience engagement and data analytics was a key factor in our decision to partner with the company. Through this partnership, we are confident that Outbrain will help us drive increased audience engagement, provide key insights and analytics about our core digital users, while at the same time maximise the monetization of our audience through a native experience,” Tan said.

Anthony Hearne, regional director, Southeast Asia, India and New Markets at Outbrain, said, ” Outbrain began as a recommendation product, however we have continued to listen to industry needs, iterate on our offering and constantly innovate. We have now evolved into a guided personalisation platform that serves multiple publisher stakeholders, affords our partners with the flexibility to embrace digital opportunities and continues to deliver what audiences crave.”

SPH joins other leading global publishers like ESPN, Time Inc and Le Monde, who have recently signed multi-year deals with Outbrain.


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