Publishing house Singapore Press Holdings (SPH) has launched a CSR initiative called Shop For Good, designed in support of small and big businesses. Engaging brands loved by Singaporeans, the eCommerce platform aims to stimulate the local economy by providing a mix of deals by merchants from retail, F&B and lifestyle services sectors.
At Shop For Good, consumers can find various discount vouchers and promo codes to purchase from their choice of brands. SPH stated that the company anticipated the need to support businesses in the new normal and as such, reached out to the group’s media network to drive traffic to participating partners. Participating merchants include brands such as Cath Kidston, Pedro, and Dorothy Perkins. Discount vouchers are available for purchase for personal use or as gifts for friends and family. Eateries such as Fill A Pita and Anglo Indian Cafe & Bar are also offering special promos on Shop For Good.
Anthony Tan, deputy CEO of SPH said the company hoped to rally its readers to help local businesses tide through these difficult times. “SPH is happy to use our network, through Shop For Good, as a catalyst for our retail and service sectors to regain momentum,” Tan added.
Meanwhile, Kelly Kuah, senior general manager, Wing Tai Retail said the company looked forward to its partnership with Shop For Good by SPH where it would be extending some great deals to its customers. The platform is open to interested merchants and small and large enterprises who wish to share similar deals to be part of the campaign, with submissions open until 31 August.
Separately, Geoff Tan, head of content marketing at SPH recently stepped down from his role, with his last day on10 July. Having been with SPH since 1986, Tan was put in place to grow the Sweet operations. Meanwhile, in May this year, SPH created a SGD 25,000 fund for local creatives to produce "innovative" videos, in a bid to discover fresh concepts for short-form video content from all media and production companies.
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