Event management and marketing company Spectrum Worldwide has entered into a strategic partnership agreement with Dentsu Sports Asia. The partnership will see Dentsu Sports Asia take on a commercial role to market Spectrum Worldwide’s events across Asia.
This includes the Standard Chartered Marathon Singapore, the ASICS City Relay and events under the Cycle Asia umbrella.
The strategic partnership looks to build on an existing relationship that sees Dentsu Sports Asia provide TV production and media rights distribution services for the Standard Chartered Marathon Singapore event exclusively up to 2016.
“As we continue to expand our Mass Participation footprint across the region through the likes of Cycle Asia and ASICS City Relay we have no doubt that the combination of Dentsu’s rich sporting heritage, experienced regional team and extensive Japanese client base will provide many opportunities to enhance participant experiences,” Chris Robb, CEO of Spectrum Worldwide, said.
Kunihito Morimura, president and CEO of Dentsu Sports Asia, said, ”By formalising our partnership with Spectrum Worldwide, we hope to continue providing quality sporting experiences to audiences and participants across Asia.”