Space Matrix retains Happy Marketer as regional digital partner

Design consultancy Space Matrix has retained Happy Marketer, a Merkle Company, as its digital marketing agency for the third year running. The firm previously picked Happy Marketer in 2017 to formulate content and advocacy initiatives to grow its brand and business in the Asia Pacific region.

As Space Matrix aims to continue ramping up digital initiatives in the region, Happy Marketer is tasked to help the company scale its brand marketing and lead generation efforts through an integrated digital approach. The reappointment is for one year, with an option to renew for another.

Over the course of the year, the agency will provide strategic direction and implement a full-funnel digital marketing solution with the end goal of driving higher marketing qualified leads and sales qualified leads at relevant cost per actions to ensure that digital becomes the prime source for driving business growth. The integrated solution will be planned across paid, earned and owned media channels focusing on high growth Asia cities including Shanghai, Singapore and Bangalore.

Fiza Malhotra, global marketing head at Space Matrix said as trends in content, video, personalisation and facebook continue to dominate, insights from data and a strong digital partnership are even more critical as the company strives for great market share in FY20.

Prantik Mazumdar, managing partner at Happy Marketer said over the last two years, the agency has refined its full-funnel, integrated digital marketing solution for Space Matrix that has created a well-oiled lead generation engine. The agency also aims to leverage and grow that in the coming year across Asia Pacific.

“It is always reassuring when clients entrust you with a larger mandate and we are extremely glad to have this opportunity to deepen our working relationship with a market leader like Space Matrix," he added.

Space Matrix has worked with global and local clients such as Coca-Cola, Uber, BBC, Microsoft, Prudential, Cisco, LinkedIn and many others. It has offices in Singapore, US, Thailand, Philippines, India, Hong Kong, China and Australia.