Sony Singapore looks for PR help for Electronics and Mobile business

Sony Electronics Asia Pacific and Sony Mobile Communications Singapore are currently conducting an open tender looking for PR agency.

The contract is for one year with option to renew for another. The incumbent on the account is WE Communications and the appointment is slated to start on February 2017.

According to a spokesperson from the company, the Sony Mobile Communications would be for the Singapore market and the Sony Electronics account would be for Singapore and Asia Pacific. For Asia Pacific, the work is mainly on content creation.

The appointed agency will be tasked with developing an integrated public relations strategy, providing strategic counsel and engaging in traditional and/or social media relations, in order to create media and consumer awareness for Sony Electronics and Sony Mobile Communications and its key products across the consumer and professional business groups.

All agencies keen on submiting should register interest in the project by sending the following details such as the name of the organisation, mailing address and name of contact person and contact details by email to Melanie Shum ( and Leon Pereira ( by 5:00 PM on Friday, 21 October 2016.