Virginia Lim has been promoted to senior vice president and head of content, production and marketing at Sony Pictures Television (SPT) Networks.
Based in Singapore, Lim (pictured) will oversee the entire network portfolio of Asian and English content channels, including general entertainment AXN and ONE, as well as Animax, Sony Channel and GEM. She will be responsible for the overall content management for the five channels, including programming, acquisitions and original productions; as well as brand marketing and on-air promotions.
Lim joined SPT Networks Asia in 2008 as director of programming for Animax and became vice president of Asian Content in 2012. In this capacity, Lim oversaw the programming, marketing and on air promotions for ONE, Animax and GEM.
In 2015, Lim was promoted to vice president, content and marketing where she oversaw all functions of programming and marketing for the entire networks portfolio. Prior to joining SPT Networks, Asia, Lim worked with StarHub for over 10 years.
In the past year, Lim has spearheaded several key initiatives for SPT Networks, Asia. For AXN, Lim oversaw the pan-regional roll out of the channel’s brand refresh, complementing the dynamic new look with a stellar programming lineup that included the premiere of the highly anticipated FBI drama, Quantico.
Lim was also vital with the network collaborating with Nippon Television Network Corporation. According to the company, GEM recently expanded its distribution footprint to include Indonesia, Singapore and the Philippines, in addition to its launch markets of Cambodia, Hong Kong and Thailand.
“It is highly satisfying to select and deliver engaging content to expand our presence in Asia. In this dynamic industry, we must remain nimble, so we’ll be rolling out a pipeline of initiatives in the near future that will bring our stories, talent and brands even closer to our viewers across the region,” said Lim.