Sony Mobile Hong Kong appoints boutique PR agency

Boutique agency Madbox Communications has been handed Sony Mobile Hong Kong's PR retainer after a competitive pitch in January.

As its agency of record, Madbox will be supporting Sony Mobile Hong Kong with PR and influencer engagement strategy, complementing its overall marketing and media strategy, hoping to drive more impactful publicity and business results of the brand.

A media launch event of Sony Mobile’s latest products Xperia XZs and Xperia XA1 will be held on 22 March, which will mark the beginning of this retainer partnership.

Apart from the media launch event, Sony Mobile will also kick-start its overall campaign with online and media exposure across different platforms about two most updated smartphones being announced in the Mobile World Congress (Barcelona) in February.

The appointment is another win for boutique PR agencies in Hong Kong, after Uber appointed W.O.W. Things for its PR duties two months ago.