Sony Mobile Malaysia looks for integrated agency

Sony Mobile Communications International Malaysia is looking to appoint an integrated agency which can provide on ground marketing and activation services.The appointed agency will be tasked with developing an “integrated promoters deployment strategy” for the Malaysia market, said the company in a brief. The agency appointed will also be creating consumer preference and engagement for Sony Mobile’s key products such as smartphones, tablets and accessories. It will need to work closely with other agencies under Sony's roster.Other duties include handling retail related activities, market intelligence feedback and new products information dissemination all in alignment with the Sony Mobile Communications' wider global strategies.