Sony hands creative duties to Leo Burnett Singapore

Leo Burnett Singapore has been appointed by Sony as creative agency for its mirrorless camera line. The appointment is effective immediately and covers Singapore.

Sony Autofocus cameras will be at the centre of the agency’s multi-platform campaign, which will roll out starting this week on digital and social space. Sony’s Autofocus cameras are equipped with the world’s fastest autofocus (AF) speed at 0.05 seconds to capture everything in sight instantly. Leo Burnett Singapore has successfully captured the visual narrative in its “As Fast” campaign, which was created for the Singapore market.

“We started working with Sony in 2016 when we won the RX series pitch. We have since worked on multiple projects prior to this appointment,” said Serene Koh, general manager of Leo Burnett Singapore. “This win is a significant step for us to build a long-term relationship with Sony.”