Sony adds new experience to cinema

Sony, in line with its newly launched smartphone Xperia Z - said to be the brand's flagship model for 2013, has partnered with The Grand cinema to launch the "Feel Xperia Z Feel the best" campaign.

For the first phase of the campaign, Sony and The Grand will offer cinema goers a row of Xperia Z seats to enjoy the best viewing angle of movie, the best video and sound quality, with a free popcorn to create what Sony is calling the "Feel Xperia Z Feel the Best" experience.

Advertising in The Grand will be supported with print, MTR, online and social media promotions.