French boutique hotel brand Sofitel So Singapore has appointed Mango PR as its PR agency of record. Sofitel So is a fringe label of Sofitel Hotels. The agency will oversee all of the hotel brand’s PR activities.
The appointment is on a retainer basis for the duration of a year, starting from August this year. The appointment was done in conjunction with the hotel’s opening in the first quarter of 2014.
The launch campaign will be led by Mango PR’s Singapore office, supported by Mango PR’s Hong Kong office. Sofitel So Singapore will be the label’s flagship property, and the third addition globally to the rapidly expanding portfolio.
Mango PR declined to comment on the worth of the account.