Sofialys Makes Bigger Inroads In SG

Singapore - In line with its aggressive push into Asia Pacific, Paris-based mobile ad firm Sofialys has inked a deal with Singapore's national broadcaster MediaCorp.

With the deal, MediaCorp will tap on Sofialys Asia Pacific's expertise to implement a multi-platform ad-serving solution, based on its mobile solutions.

The mobile ad company will also help MediaCorp to achieve its strategic objective by improving its brand and audience engagement through the provision of targeted solutions, which will in turn benefit both the broadcaster and its customers.

Emmanuel Allix, managing director of Sofialys, added that the partnership will help the company expand in the region.

"Leveraging on our partnerships with MediaCorp, Sofialys will ideally position ourselves in a clear leadership role, which will be critical to our next move into Southeast Asian markets such as Indonesia or Vietnam," he said.

Last month, Sofialys had acquired local mobile ad network Art of Click.