Social media marketing platform Socialbakers has been acquired by customer engagement platform Astute. The acquisition will allow global brands to manage research, content, engagement, and social listening in a single software-as-a-service platform. It aims to provide a unified omnichannel platform for customer experience management and AI-driven insights for global brands. Marketing has reached out to Socialbakers for additional information.
According to a press release, this acquisition marks an important step in Astute’s mission to becoming the chief customer officer’s platform of choice. Mark Zablan, CEO of Astute, said companies are facing the challenge of having increasingly blurred lines between customer care, customer experience, and marketing. Thus, combining the social media marketing capabilities of Socialbakers with Astute’s engagement suite will help its customers tackle this challenge more effectively.
The press release added that Socialbakers’ artificial intelligence (AI)-powered social media marketing platform is used by more than 2,500 enterprise and mid-market brands around the world. Socialbakers’ software-as-a-service platform enables brands to reach and engage with audiences across social media channels via one unified platform. With consumers spending increasingly more time discovering content, engaging with brands, and purchasing products online, social media has become the primary channel for brands to deliver exceptional customer experience, from the first touchpoint to post-purchase care.
Meanwhile, Astute’s current AI-driven solutions cover a broad range of applications, including an omnichannel customer engagement platform and customer relationship management systems. Astute claims to be an end-to-end solution for interacting across all channels where today’s consumers want to engage with brands, eliminating friction while capturing first-party data to drive insights across the business. The company has been supporting global brands’ customer experience improvement initiatives for 25 years.
Yuval Ben-Itzhak, CEO, Socialbakers said it looks to expand the two companies’ combined offering to brands and businesses around the world. He added that many brands are already leveraging on both Socialbakers and Astute platforms.
“Consumer demand for outstanding omnichannel customer experience means brands are looking for a unified platform to manage the customer journey across all touchpoints. We are very excited to be joining with Astute to provide brands with an integrated customer experience platform, enabling them to deliver a best-in-class experience across the entire omnichannel customer journey,” Ben-Itzhak also said.
Earlier in July, Socialbakers was appointed by Sentosa Development Corporation to provide third-party social media management and analytics tool. This came after a pitch called in June. According to Gebiz, there were three other agencies that were vying for the account. The appointment is for one year with an option to extends for another year.