Snapchat is fastest growing mobile chat app among Filipino youth

Short-form videos are fast gaining popularity as more mobile apps with this capability continue to rise. Digital natives contribute to this increase as they spend extra time viewing videos on their mobile devices. Apps like Snapchat benefit from this growing habit evidenced by its subscriber base now at 100 million, around the world.According to Snapchat CEO Evan Speigel on a recent Bloomberg report, Snapchat users have recorded over 8 billion video views per day, with each user spending about 30 minutes on the app.In the Philippines, Snapchat has already gained a solid following among the country’s youth with its unconventional approach to sharing on social – from quick videos, to cool filters.  Snapchat usage is expected to increase further, similar to how Filipinos have quickly adopted to other popular social media apps. After all, with a smartphone penetration at 55% and a record of holding the highest number of time spent on social media at 3.7 hours according to the latest WeAreSocial January 2016 report, more customers will more likely follow suit.Globe is offering Snapchat to Globe Prepaid customers via its enhanced GoSAKTO offers. GoSAKTO is Globe Prepaid’s #1 promo now with over 2 million unique subscribers and an average of 280,000 daily registrations. GoSAKTO was also recognised at the Annual Global Mobile Awards by the GSM Association (GSMA). It received the award for Best Network-based Solution for Serving Customers for its ability to personalise and tailor fit services.GoSAKTO allows customers to create personalised promos that precisely fit their calls, SMS, and surfing needs. Customers can create over more than 200 million call, text, and app combos. Combos now include new mobile apps like Snapchat, Clash of Clans, YouTube, Wattpad, and Grab.“We continue to be on the lookout for what our customers would want to experience on their devices. This is part of our commitment to consistently improve our their online experience. Popular content such as Snapchat that is now made available to our Globe prepaid users is just the start of better offers to come this year. ” says Globe Chief Commercial Officer, Albert de Larrazabal.