Singapore Management University has called for creative, digital and media pitch. The contract is for a period of three years with an option to renew for an additional year.
It is looking for a digital agency for the first time, with concrete plans for digital activation, Marketing confirmed. Through the new agency it is aiming to enhance its digital capabilities for the new campaign.
The new agency appointed will handle duties pertaining to undergraduate, postgraduate and corporate identity.
The incumbents on the account are Wild Advertising & Marketing as creative and ZenithOptimedia as media agency. Both have been on the account for a total of three years.
The university recently concluded its undergraduate campaign for 2016 for its programmes, creatively led by Wild Advertising & Marketing.