Sport SG launches campaign in support of 28th SEA Games athletes

With the 28th SEA Games Opening Ceremony just a week away, Sport SG and SMRT Media is getting into the sporting spirit.

Sport SG has launched a Team SG (SEA Games) campaign which is set to run until 14 Jun 2015 across its trains and buses. According to SMRT Media, this is to encourage commuters to cheer on Team Singapore when they travel on SMRT’s North-South line, East-West line, Circle lines and buses.

To drum up support for the Singapore contingent at the upcoming SEA Games, the concept trains feature local athletes and encourages supporters to wear red and root for Team Singapore. Commuters on SMRT’s North-South Line and East-West line can also get a special train hanger with a souvenir EZ-link sticker attached.


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