SMG’s global product director joins IPG Mediabrands

IPG Mediabrands’ new global CEO Henry Tajer has created a senior worldwide role focused on product innovation and has hired StarcomMediaVest Group’s director of global experience product to take the new position.

John Sintras has been appointed as IPG Mediabrands’ president, global business development and product innovation, in a New York-based position that will report to Tajer.

Sintras has been a member of Starcom MediaVest Group’s (SMG) global leadership council since 2007 and was appointed to director, global experience product for SMG in January 2013.

“John has helped SMG build strong momentum in product innovation, creative and commercial success and those achievements are highly attractive to IPG Mediabrands,” said Tajer. “We’re really pleased that John is attracted to our network. To deliver on our global plans, we need the world’s best, proven talent and John’s track record tells us he is the right executive for this vital new role.”

In his worldwide role with SMG, Sintras has led the network’s global Product and Strategy Centre of Excellence, including chairing the company’s Global Product Committee of 35 senior company leaders. He was in charge of evaluating and benchmarking the quality of the company’s work globally, reaching more than 8000 employees.

Sintras’ career has spanned three decades, starting initially with Leo Burnett in Australia, later progressing to launching the Starcom brand. He was appointed CEO of SMG Australia in 2007.