SMG bolsters performance media team

Starcom Mediavest Group’s Malaysia office has hired Nandan Samant as associate director to launch the performance media team.

Samant hails from SMG Convonix’s Mumbai office and is part of the network’s liquid talent program. He will bring together search engine marketing and search engine optimization as holistic service under the performance media unit.

“Nandan’s role in Malaysia will be to scale up and advance the performance marketing capability elevating SMG to a strategic position to move the business forward with precision marketing solutions for marketers. Liquid Talent is a priority as we invest in keeping our workforce engaged providing our talent with a different yet meaningful experience,” said Piyee Wong, managing director Starcom Mediavest Group Malaysia to A+M..

Samant (pictured) reports into Stan Chew, executive director of Starcom Mediavest Group Malaysia.

AirAsia was SMG Malaysia’s first and massive business win in APAC for search.