Starcom MediaVest Group (SMG) Malaysia has signed on as official communications partner for TEDxKL.
SMG and TED's partnership kicked off with the Cannes Lions International Festival of Creativity in 2010 and followed up with a seminar in 2011.
This year TEDxKL, which is now into its third year, follows the theme "We have a secret" looking at everyday people, objects, and subjects which seem ordinary but can be somewhat extra ordinary.
As official communications partner, SMG Malaysia will be promoting the event among national and regional media outlets and providing cash sponsorship plus TV inventory in a bid to publicise the event.
The event will feature Secretary-General of the United Nations Association of Singapore, Yap Kwong Weng, unity advocate Anas Zubedy, magician cum mentalist Zlwin Chew and other speakers include a white-hat hacker, an award-winning poet, a contemporary arts dancer, and a chef who cooks for Presidents and Bollywood stars.
Commenting on the partnership, Ranga Somanathan, CEO of Starcom MediaVest Group and Optimedia Malaysia, said: "At SMG, our vision is to become the Human Experience Company. We believe that TEDxKL is the perfect platform for learning and the sharing of noteworthy human experiences."
"Through advocating and exchanging good ideas with celebrated figures of other backgrounds and industries, this event propels our organisation to become thought leaders in the marketing and communications space, while helping the business community and industry at-large grow."