SmarTone launches campaign introducing Home 5G Broadband service

SmarTone launches campaign introducing Home 5G Broadband service

share on

Telecom SmarTone has launched a citywide campaign to promote its latest 5G broadband services for all households, regardless of geographical location of residence.

Also known as “The Choice for Every Home”, the campaign brings SmarTone home 5G broadband to all households, providing the ultimate solution to the limitations of traditional fixed-line broadband. According to the release, customers can enjoy a stable, fast and convenient wireless broadband internet experience no matter they are living in a village house or Chinese mansion without fibre coverage, or have just moved into a house, or have a traditional broadband’s blind spot within their apartment.

Starring actor Dickson Yu and actress Ashley Lam, the campaign has come with a 60-second and 30-second commercials, as well as a series of sketch, which showcases the various problems that arise from internet access within the home, and how the use of SmarTone Home 5G broadband can help households to break free of the constraints and limitations of traditional fixed-line broadband to enjoy a new generation of smart internet experience. 

The campaign also has abundant exposure in outdoor advertising, digital & social media. MARKETING-INTERACTIVE has reached out to SmarTone for further information.

Back in October this year, SmarTone launched a campaign video “Best Connectivity” featuring the interconnected stories from family and love, to promote how SmarTone’s 5G network connects their customers and brings them closer to the people that matter. As SmarTone has always been committed to “Building Network with Heart” with its customer-centric services, this heart-warming video story strategically troubleshot the poor network connectivity experiences from public members and accentuated the wide coverage of SmarTone 5G network.

Related articles:

SmarTone reconnects customers with new campaign
SmarTone names Peony Wu head of marketing and digital
SmarTone features local artists in campaign promoting network quality and user experience
SmarTone names Tencent Cloud International VP Norman Tam deputy CEO


share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window