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Is this the smartest use of content marketing [VIDEO]

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GoPro has captured the world of immersive user-generated and professional content like no other brand.Partnerships with some of the world's top sports professionals is producing reels of amazing content. To launch its new HERO3+ line of cameras, the company has partnered with pro surfer Marlon Gerber.http://www.youtube.com/watch?v=_UUjJJQ02n0#t=292https://www.youtube.com/watch?v=3wbvpOIIBQA#t=21

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