Smart Data & Digital Innovation conference set for June

Collecting data is one thing, but making sense of it is what adds value. It's about turning "Big Data" into "Smart Data".

Scheduled for 20 and 21 June at Hotel Icon, Marketing’s fast-paced Smart Data & Digital Innovation conference 2017 will return to gather industry experts and top executive speakers to offer cutting-edge and relevant information on the facts of smart data, the best and the latest ideas, digital innovations and new technologies from across Asia.

A series of keynotes and case studies will cover how to enrich and make sense of the raw data, along with the critical areas of CRM and customer loyalty, which will help you better integrate big data and digital innovation into your marketing and business strategies. The dos and don'ts for mobile marketing will be highlighted, and a panel discussion will also address what you need to know about the state of Chinese social media in 2017.

The conference will also focus on how emergent technologies are changing the online, offline and social space, covering topics from the internet of things, to new social media initiatives and the next evolution in wearable devices.

To find out more about the conference, please click here.

If you’re interested in speaking at Big Data and Digital Innovation 2016, contact Angela Leung on +852 2861 1882,

For sponsorship opportunities, contact Sara Wan on +852 2861 1882,