Slew of promotions at SMG

Starcom Mediavest Group has made four promotions in the Singapore office with immediate effect.

Patricia Goh has been promoted to general manager from executive director of the agency. In her new role, Goh will be working alongside Arthur Sung(pictured), MD and country head of SMG Singapore to drive strategic initiatives to achieve the agency’s business and corporate goals.

“Patricia has contributed actively in running Starcom Mediavest’s operations with new business growth, talent development and management processes while Elaine racks up an impressive record of winning awards yet maintaining a grounded solutions-based approach for her clients’ business. Both of them are pure leadership at work,” said Sung.

Meanwhile, Elaine Poh has moved up to executive director from director leading the biggest team within the agency in terms of billings and taking the lead in having the longest list of accounts in an expansive spread of industries.

The agency also announced Janice Liong’s move up to associate director from senior manager and Brenda Chuah’s promotion from manager to senior manager.

Since coming onboard the Samsung regional hub team, Liong has driven regional operations, campaign initiatives, and establishing best practices across the region. In her new capacity within an expanded team, Liong will be assuming accelerated leadership supporting Ian Loon, regional director, account lead & social & content practice lead, SEA to drive product enhancement, capability development, and joint business partnerships.

Chuah joined the Singapore office in 2010 as a digital manager for P&G ASEAN. During that time, she helped set up SMG Social under the guidance of Ian Loon for P&G's inauguration to Social & Community Management. In her new role, Chuah will be pivotal in driving Starcom Mediavest Group’s capability and accelerated ambition into the Social space.

Joshua Kwah has also been promoted to associate director within the strategy and growth steering committee.