Luxury skincare brand SK-II collaborated with SPHMBO to launch a one-day campaign titled “Dream Again" at Singapore’s busy Raffles Place on 20 June.
The campaign was inspired by SK-II’s first Global Dreams Index Survey on 5,400 women in 14 countries, which found that three in four Singaporean women have given up on their dreams.
Partnering with local personalities such as SK-II Singapore Ambassador Rebecca Lim, actress Oon Shu An, musician Benjamin Kheng, and actor Joshua Tan, these children helped to encourage and inspire adults to reconnect with their forgotten dreams, and look past societal expectations and demands.
The dreams were collected from these adults through a tablet and posted live on the giant SPHMBO screen located above the Chevron House at Raffles Place. In just 3 hours, over 350 dreams were collected in total.
SPHMBO is the 'out of home' advertising arm of Singapore Press Holdings, which currently provides the biggest advertising board on Orchard Road.