Sizmek, an open ad management company for multiscreen campaigns, launched a single-tag responsive feature in Ad Builder for HTML5, the company's rapid, codeless authoring tool.
This integration enables brand marketers to seamlessly deliver cross-screen campaigns because developers can easily create ads that dynamically render based on the ad size needed by the publisher. With a new feature that includes creation of different dimensions to the same ad and serving each instance with just one tag, Sizmek aims to empower marketers to design and deliver ads with the same look and feel across screens.
Additional features of the single-tag responsive feature in Ad Builder include:
-Support for HTML5 Standard, Polite, Single Expandable and Expandable formats
-Seamless support on Sizmek's open ad management platform
-Reporting on instance impressions, allowing marketers to see how many impressions each instance received.
"Consumers' time spent in front of screens is fragmented between tablet, desktop and phone. Marketers must be able to produce creative that looks great, and is effective across screens of all sizes," said Alex White, vice president, product strategy of Sizmek.
"Now that Flash is falling out of favor, developers need tools that enable them to create HTML5 ads effortlessly, and adding the single-tag responsive feature to Ad Builder affords developers the ability to create responsive ads rapidly and without code, to deliver a great ad experience, no matter the screen."