SIXiDES taps former Home & Decor chief editor to lead editorial overhaul

Renovation platform SIXiDES has appointed former Home & Decor editor-in-chief Jamyang Tashi Lim (pictured) as its new editor-in-chief as the renovation platform begins an editorial and product overhaul aimed at addressing growing homeowner demand for clearer, more structured renovation guidance.

In conversation with MARKETING-INTERACTIVE, Lim said he made the move after more than two decades in print and design media, citing a desire to work within a platform model where content, product and decision-making tools operate in tandem.

He added that the shift allows him to rethink how homeowners consume renovation and design information in a “practical, behaviour-driven context”.

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His immediate priority is to establish a stronger editorial identity for SIXiDES with clearer content pillars, higher standards of clarity and a more direct focus on homeowner concerns.

Lim said the platform will pivot towards a homeowner-first approach that offers structured guidance, explanations, material literacy, budgeting and maintenance tips, alongside more lifestyle-driven content that extends beyond the renovation phase.

The new role expands beyond editorial oversight. Lim now leads content architecture, platform communication and product experience, blending editorial judgment with UX and behavioural insights to shape what he described as a “full ecosystem rather than a magazine”.

SIXiDES’ timing was driven by shifts in homeowner behaviour. According to Lim, users are now more research-driven yet overwhelmed by scattered information. 

"They are not just looking for inspiration, they want structured, trustworthy information that reduces confusion. With more first-time homeowners entering the market and renovation costs rising, the timing was right for SIXiDES to tighten its editorial identity, strengthen its tools, and provide a more coherent, user-centred experience," he added. 

The refresh will integrate editorial directly with tools such as eQuote, checklists and guided services, creating a more coherent decision-making journey.

Users can expect a cleaner interface, clearer categories, stronger navigation and new long-form guides built around intent. New formats, topic clusters and expert-led series will also roll out as part of the platform revamp.

Lim said SIXiDES aims to differentiate itself by focusing on guidance over inspiration and remaining a long-term companion for homeowners even after renovation ends, covering styling, maintenance and practical living. He added: 

While others focus on inspiration or lead generation, we’re focused on guidance, clarity and education.

As the industry continues to rethink the role of editorial across platforms, other publishers have also begun expanding into new content models. In June, Vogue Singapore’s publisher Media Publishares partnered with luxury communications and experiential agency RSVP to launch Beyond the Boardroom, a content and events platform focused on modern leadership through the lens of culture and commerce.

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