SingTel’s Tan goes to ESPN

Director of ad sales for SingTel Madeline Tan has joined ESPN to lead its regional sales efforts.

Tan has joined ESPN as the director of advertising sales and sponsorship, ESPN Asia/Pacific.

She will be responsible for the day-to-day management of multi-platform advertising and sponsorship sales across ESPN’s brands in Asia Pacific.

Tan will be based in Singapore and will report to both Mike Morrison, vice president and general manager, ESPN APAC, and Tim Bunnell, Sr. vice president, international programming, marketing and sales.

She will focus on growth in Southeast Asia, Australia/New Zealand, Korea, Japan and greater China as well as coordinating with regional and global sales teams to further develop global advertising solutions, said a statement from ESPN.

Tan joins ESPN from SingTel, where she has served the past five years as the director of advertising sales for the Group Digital Life unit.

In that role she oversaw the set-up of the team and integrated processes for SingTel to sell and promote across platforms including television, mobile, online and print (including brands such as mioTV, mobile, InSing and more). She also oversaw the day-to-day relationships with brand and agency clients, as well as collaborating to lead SingTel trade marketing initiatives.