SingTel’s heartwarming Lunar New Year commercial

To usher in the Year of the Horse, SingTel has launched a TV commercial about a young boy who uses up all his ang pows on a very unique gift for his mother on Valentine’s Day, which also falls on the 15th day of Lunar New Year.This selfless act of love surprises his mother and brings tears to her eyes.

The commercial was created by Ogilvy & Mather, SingTel’s recently-appointed integrated advertising agency.

See the commercial here:

Johan Buse, SingTel's vice president of consumer marketing, said: “The film is a simple, but powerful story of love that will touch the hearts of viewers. SingTel hopes to bring families and friends together this Lunar New Year and celebrate the relationships that make life special.”

To celebrate the Lunar New Year tradition of giving, SingTel is offering free incoming and outgoing local calls and SMS to all postpaid mobile customers during the first two days of the Lunar New Year, as well as an unprecedented number of mio TV treats for mio TV customers, including free previews of more than 100 channels for six days and SG$1 movie packs for 3 months.

Read also: SingTel’s plans to become a “lovable” brand

Buse said: “The Lunar New Year holidays are a time for celebration and reunions. By offering free mobile calls, SMSes and mio TV treats, we hope to help our customers connect with their loved ones and bring them joy during this festive period. We thank our customers for their support and wish them a happy and prosperous Year of the Horse.”