Singtel TV is commissioning Public Service Broadcast (PSB) content, which promotes social values and harmony, and celebrates Singapore’s culture and national identity. It is currently on the hunt to find local content creators and production houses to produce up to 20 hours of original short-form content in Chinese, in an initiative supported by Infocomm Media Development Authority’s (IMDA) Public Service Broadcast Contestable Funds Scheme (PCFS).
Singtel TV is asking local production companies to submit their interest to participate in the project. Proposals will be evaluated on several key criteria: the clarity of communication of PSB themes, creativity and innovation in storytelling and delivery, audience appeal, resource planning and allocation, credentials of the production crew.
“There are many uniquely Singapore stories waiting to be told and local creative talents to be discovered. We look forward to bringing these stories to life as we commemorate Singapore’s Bicentennial. This initiative is part of our efforts to inspire, entertain and engage Singtel TV viewers with content that is infused with distinctly local flavours,” said Goh Seow Eng, managing director, Home, Consumer Singapore, Singtel.
“We are excited to partner Singtel TV to bring more short-form public service content to local audiences. We encourage Singapore content creators and production houses to be part of this call and pitch their most creative story ideas to promote Singapore’s multi-cultural heritage and national identity,” said Howie Lau, chief industry development officer, IMDA.
The original local content produced through the initiative is expected to air in December 2019 and the content is also available for Singaporeans with the Singtel TV GO mobile app.