SingTel, in collaboration with creative shop Riot, has launched a new ad campaign for its mobile broadband services.
The campaign theme, ‘Whatever. Wherever. Whenever', positions SingTel's mobile broadband service as a handy communication companion to meet the surfing needs of all customers at all times.
The campaign targets users from all segments and with varying mobile broadband usage needs.
As part of the branding campaign, SingTel organised an outdoor street activation campaign at Orchard Road. Angled at youth, the campaign showcased scenarios of its youth customers using the broadband on mobile service, for example, relaxing at the beach or watching video clips online at a skatepark.
The youth campaign also featured other promotions, such as giving away prizes like a Macbook and mobile handsets.