Singtel inks deal with ONE Championship to produce martial arts content

Singtel, together with its mobile associates Globe and Telkomsel has inked a deal with ONE Championship to deliver martial arts-related content and other digital assets to customers across Asia.The deal was announced alongside the launch of ONE Championship's mobile app, which offers live and recorded telecasts of martial arts matches and events, in Singtel's newly-revamped flagship store. The collaboration will see both companies integrating the Singtel Group's mobile wallets and carried billing services to power e-commerce functions in the recently launched ONE Championship app. Both companies are also planning to produce original content jointly.According to Arthur Lang, CEO of International Group at Singtel, delivering content, particularly premium sports content, over its advanced network is one of the key pillars of its consumer strategy. Sports content is a big winner with its consumers, with Millennials comprising a large part of its customer base.“We are excited to collaborate with ONE Championship to bring new entertainment offerings such as martial arts to our customers while raising the profile of the martial arts community here. This is why we will also be exploring ways to develop and deliver exclusive martial arts content to not just customers in Singapore and Australia but also our regional associates in Thailand, the Philippines, Indonesia and India," Lang added.“ONE Championship is focused on bringing the unique action and adrenaline of our live ONE Championship events, straight to our audience on all platforms, making sure that millions of martial arts fans around the world have access to our digital content. I am excited to work with Singtel in executing this vision, delivering the unique experience of Asian martial arts to the world,” Chatri Sityodtong, CEO of ONE Championship said.Read also:Singtel and Razer give gaming-related digital media a much needed pushSingtel Media sole media sales distributor for FIFA World Cup RussiaSingtel, StarHub and Mediacorp collaborate for 2018 FIFA World Cup Russia