Singapore's EDB taps GOODSTUPH for social media duties

The Singapore Economic Development Board (EDB) has appointed social marketing agency GOODSTUPH as its social media agency. The appointment is for a period of one year with the option to extend for another, starting from 1 June 2018.

Following the move, GOODSTUPH will provide strategic counsel regarding social media marketing that covers three main social media platforms – Facebook, Twitter and LinkedIn. The scope of the appointment also includes account management, content ideation and development, as well as community management for EDB.

The tender was called in December 2017 and saw a total of 10 agencies participating. The nine other agencies were TBWA, Vizeum, Golin, Klareco Communications, AKA Asia, IH Singapore, Newbase Content, Hashtag Interactive and Voodoo Communications, according to Gebiz.

“Riding on the unified business and tourism brand launch last year, we are excited to partner GOODSTUPH in telling the Singapore story both locally and abroad. We hope to build deeper connections with our audiences and have people know that Singapore is the place where possibilities can turn into reality,” Dane Lim, director for marketing at EDB said.

“EDB has an incredibly rich Singapore story to tell and we are honoured by the appointment to tell this story to Singaporeans. We look forward to developing thoughtful creativity to market Singapore together with the brand to bring Singapore’s resume to the world and Singapore, Inc., back home,” Pat Law, founder of GOODSTUPH, said.

Meanwhile on the content creation front, EDB appointed local content creation agencies The Nutgraf and Think Tank Studio last year, to undertake its editorial, copywriting, copyediting, research and infographic design services. The appointment is for a year, with the option to extend for another.

In 2017, EDB collaborated with the Singapore Tourism Board (STB) to launch a new unified brand logo and tagline, “Passion Made Possible”, to market Singapore internationally for both tourism and business purposes. The new tagline was created to communicate Singapore’s value proposition in addressing the needs of travellers and companies, as well as help the country stand out on the international stage.