Singapore Symphony Group picks media agency

Singapore Symphony Group has appointed Havas Media Singapore to manage media planning and buying duties, effective 1 June 2018.

The Singapore Symphony Group manages the country's flagship orchestra, the Singapore Symphony Orchestra, which is known for its outdoor and community perforamnces. Singapore Symphony Group also manages the Singapore National Youth Orchestra and programming for performances at the Victoria Concert Hall.

According to Cindy Lim, Singapore Symphony Group's head of marketing communications and customer experience, Havas Media demonstrated a "thorough and impressive understanding" of the arts and it was "really pleased" with the agency's level of digital expertise.

“As a leading arts organisation that seeks to engage, inspire and reflect Singapore through music excellence, we are looking forward to working with Havas on our digital transformation journey," Lim added.

“We are delighted to add another iconic local brand to our portfolio of clients. As digital becomes an increasingly important channel to drive attendance and audience engagement, we look forward to providing strategic counsel to the Singapore Symphony Group in its journey," Russell Lai, Havas Media Singapore's GM, said.